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# How toxic is the Democratic brand in Utah?
- URL: https://utahpolitics.news/how-toxic-is-the-democratic-brand-in-utah/
- Published: 2025-10-23T13:54:00.000Z
- Updated: 2025-12-02T17:16:13.000Z
- Author: Bryan Schott
- Tags: Morning Memo, Republican Party, Democratic Party, Polling

## ⏰ Tick Tock

Days until Election Day (11/4/2025) - **12**  
Days to the start of the 2026 Utah Legislature (1/20/2026) - **89**  
Days until the 2026 midterm elections (11/3/2026) - **376**  
Days until the 2028 presidential election (11/7/2028) - **1,111**

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## 📰 The Lead

Utah Democrats have a branding problem. And calling it a “problem” might be generous.

A recent [Noble Predictive Insights poll](https://www.noblepredictiveinsights.com/?ref=utahpolitics.news) reveals the party's favorability sits at 26%—meaning nearly two-thirds of Utahns (64%) view Democrats unfavorably. That's not just bad. That's a net -38% rating, the kind of number that’s nuclear waste-level toxic.

Digging into the numbers shows how brutal they are for Democrats. 7% view Democrats very favorably, 19% somewhat favorably. On the other side, 43% very unfavorably, 20% somewhat unfavorably. Translation: for every Utahn who thinks Democrats are doing fine, there are six others who feel the opposite.

The only Utahns who like Democrats are Utah Democrats (80% favorable/17% unfavorable). Even independent voters register a net -28% favorability.

Men dislike Democrats at -45%, women at -31%. Every age group tilts negative. Even young voters between 19-29 have a sour opinion of the Democratic Party, with a net -36%.

Republicans fare better at +19% net favorability (56% favorable, 37% unfavorable), but strip away Republican voters and the picture changes. Democrats loathe the GOP (net -79%), and independents aren't fans either (net -21%).

The narrow path forward for Democrats (at least in the short term) seems to be finding a way to appeal to independent voters who hate both parties.

The survey was conducted Sept. 22-26, 2025 among 621 registered voters in Utah. The margin of error is ±3.93%.

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## Thursday morning's Utah headlines

- Utah's Forward Party wagers 60,000 voters can choose better than 150 party insiders. \[[Utah Political Watch](https://utahpolitics.news/utahs-forward-party-wagers-60-000-voters-can-choose-better-than-150-party-insiders/)\]
- New congressional map faces court hearing to determine Prop. 4 compliance. \[[KUTV](https://kutv.com/news/politics/new-congressional-map-faces-court-hearing-for-prop-4-compliance?ref=utahpolitics.news)\]
- Utah SNAP payments will not be issued in November due to shutdown. \[[Fox 13](https://www.fox13now.com/news/local-news/utah-snap-payments-will-not-be-issued-in-november-due-to-shutdown?ref=utahpolitics.news)\]
- Top Salt Lake County salaries questioned as mayor defends 20% property tax increase. \[[KUTV](https://kutv.com/news/local/top-salt-lake-county-salaries-questioned-as-mayor-wilson-defends-20-tax-increase?ref=utahpolitics.news)\]
- As Utah grapples with closing schools, K-12 enrollment sees largest dip in 25 years. \[[Salt Lake Tribune](https://www.sltrib.com/news/education/2025/10/23/utah-public-k-12-enrollment-sees/?ref=utahpolitics.news)\]
- Critics say taxpayer dollars for nursing homes should be spent on care, not new buildings. \[[Fox 13](https://www.fox13now.com/news/fox-13-investigates/critics-say-taxpayer-dollars-for-nursing-homes-should-be-spent-on-care-not-new-buildings?ref=utahpolitics.news)\]
- Deadline for Great Salt Lake water projects extended as shutdown creates new hurdle. \[[KSL](https://www.ksl.com/article/51393270/deadline-for-great-salt-lake-water-projects-extended-as-shutdown-creates-new-hurdle?ref=utahpolitics.news)\]
- Utah Supreme Court rejects Colorado River water pipeline project. \[[Fox 13](https://www.fox13now.com/news/colorado-river-collaborative/utah-supreme-court-rejects-colorado-river-water-pipeline-project?ref=utahpolitics.news)\]
- Specialty Utah conservation plat raking in the money. \[[Deseret News](https://www.deseret.com/utah/2025/10/22/wildlife-utah-conservation-license-plates/?ref=utahpolitics.news)\]
- Plan to build a 7-story hotel next to Sugar House Part receives key endorsement. \[[KSL](https://www.ksl.com/article/51393823/plan-to-build-a-7-story-hotel-next-to-sugar-house-park-receives-key-endorsement?ref=utahpolitics.news)\]
- Tyler Robinson case is with the state, not the sheriff's office, attorneys argue in new filing. \[[KSL](https://www.ksl.com/article/51393872/tyler-robinson-case-is-with-the-state-not-the-sheriffs-office-attorneys-argue-in-new-filing?ref=utahpolitics.news)\]